Global Market Strategies - How to turn your Company into a Successful International Enterprise
von: Michael Neubert
Campus Verlag, 2013
ISBN: 9783593422114
Sprache: Englisch
224 Seiten, Download: 6571 KB
Format: EPUB, PDF, auch als Online-Lesen
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Global Market Strategies - How to turn your Company into a Successful International Enterprise
| Contents | 6 | ||
| Introduction | 8 | ||
| 1. Internationalization Strategies – Innovative Strategies for Successful and Flexible Exploitation of Global Change | 12 | ||
| 1.1. Preparing for Internationalization | 13 | ||
| 1.2. Core Elements of an Internationalization Strategy | 28 | ||
| 1.3. Developing a Flexible Global Organizational Structure | 40 | ||
| 1.4. Implementing Competitive Strategies | 48 | ||
| 2. “company2newmarket” – Structured Market Entry Processes for Greater Success in New International Markets | 60 | ||
| 2.1. Market Entry Processes – Fundamentals and Tasks | 61 | ||
| 2.2. Step 1: Market Evaluation and Selection | 65 | ||
| 2.3. Step 2: Market Preparation | 78 | ||
| 2.4. Step 3: Market Entry | 92 | ||
| 2.5. Step 4: Market Development and Growth | 100 | ||
| 2.6. Carrying out Market Exits | 109 | ||
| 3. Intercultural Management – More Efficient Management of Global Organizations with Intercultural Intelligence | 118 | ||
| 3.1. Some Facts about Culture | 119 | ||
| 3.2. Dimensions of National Cultures | 123 | ||
| 3.3. Differences between National Cultures | 128 | ||
| 3.4. Creating a Cultural Profile | 134 | ||
| 3.5. Dimensions of Organizational Cultures | 147 | ||
| 3.6. Intercultural Management and the Role of the Global Manager | 155 | ||
| Conclusion: Success Factors for GlobalOrganizations | 171 | ||
| Appendix: From Local EU Sales Markets to Global Growth Markets | 179 | ||
| Glossary | 184 | ||
| Bibliography and Further Reading | 193 | ||
| Index | 195 |